Lead Digital Designer on the New Look Denim Fit Guide. I was responsible for creating the digital design concept, through to implementing both the desktop and mobile designs. I collaborated with the content team to ensure the guide communicated all the key denim looks in a simple, but engaging way. I worked closely with the development team to make the guide interactive and mobile responsive as well as shoppable. We launched the Denim Guide across UK, France and Germany.
Additional to the New Look Denim Guide, I also led the editing of the How to Wear Denim Video, the 2 minute video needed to show 5 looks in a fun engaging way. This also appeared on New Look you tube channel and also within the New Look Denim Fit Guide