BBC News coverage of the US Election 24: Lead the branding across digital, social and broadcast. The core design system was based on the UK Election design brand. We wanted to still allow the design to reflect the origami theme, but to give the brand its own identity with colours and some key brand elements. Introducing the idea of stars and stripes.
I collaborated extensively with motion designers on how we could effectively animate for broadcast across the various studio screens. By working closely with the engineers and UI designers, we aimed to ensure that we all maintained a cohesive and consistent brand aesthetic throughout the entire project.
“ Anyone lucky enough to work with Jenny will know: you walk in with a problem, you leave with a plan (and probably a witty one-liner too).”
Credits
Branding Design Lead: Jenny Law
Data Graphics Design Lead: Andrew Harris
Studio Creative Directors
Chris Cook, Eian Macmeeking
Broadcast Motion Design Team
Stelios Thoukidides, Salman Mushatat,
Jean-li Lee, Sandra Rodríguez Chillida
Broadcast Engineers
David Hughes, Héctor Manteca, Max Blaber,
Sean Cafferkey
World Service Design Team
Caroline Pitt, Thomas Doukinitsas, Matt Thomas, Ammar Zuhair,
A. Tazrouti, Steve Mantz, Gintare Tamasauskaite
iPlayer Design Team
Aoife McKenna, Rend Shamma
Digital Design Team
Joy Roxas, Zoe Bartholomew, Louise Hunter
Social Design Team
Manuella Bonomi
Design Directors
Oli Powell
Matt Boulten
Nick Davey
Mark Brysom
Head of Design
Sue Vago