About Jenny

Jenny Law is an Designer & Illustrator whose work spans print, painting, typography, digital media, branding and visual storytelling. With over 25 years of experience in the creative industry, she brings a wealth of expertise, originality, and heartfelt imagination to every project.

Jenny’s creative journey began in the vibrant landscape of 1980s London, where she was raised on a council estate rich in character and culture. Striking out on her own at 17, she followed her passion to the world-renowned Central Saint Martins Art School, earning a BA HONS in Graphic Design and laying the foundation for a career.

Known for her thoughtful concepts and playful perspective, Jenny has led a diverse range of design projects from idea to execution.

Her work balances innovative thinking with a warm, human touch—qualities that have attracted clients including Condé Nast, BBC News, John Lewis, Disney, The Guardian, WGSN, Chambord, Marks & Spencer, Paperchase, Primark, Liberty London, and more.

In addition to her design work, Jenny is an accomplished illustrator, lending her expressive style and gentle humour to children's books and kidswear brands. Her illustrations are whimsical and full of charm—reflecting the joy she finds in creating beautiful things.

Now based in North London with her husband and two children, 4 cats, and one tiny, but sassy Chihuahua called Dolly Bubbles. Jenny continues to weave creativity into both her professional and personal life. When she’s not designing, you’ll likely find her illustrating—exploring stories, characters, and colours with the same curiosity that first inspired her.

Sue Vágó
Head of Design, BBC News

Jenny is the kind of design leader who can cut through editorial chaos like a hot knife through breaking news. At BBC News, she brought serious brains, taste, and no-nonsense clarity to a world that often runs on adrenaline and ambiguity.

Jen doesn’t do fluff. She does substance—with style. She led teams through gnarly cross-platform visual design challenges, tight deadlines, and ever-shifting news agendas, all while making it look (almost) easy. Her secret weapon? A razor-sharp eye for design craft paired with a deep understanding of journalism. She gets what audiences need before they do.

Calm in a crisis. Deadly with a comedy gif and deeply generous with her talents. Jenny doesn’t just lead—she lifts. Anyone lucky enough to work with her will know: you walk in with a problem, you leave with a plan (and probably a witty one-liner too).

Hire her. Promote her. Follow her creative lead. You’ll be better for it.

Oli Powell
Design Director, Branding, BBC News

Jenny has been an absolute lifeline for us at BBC News. Developing and pushing our editorial tone of voice in the most turbulent of times whilst nurturing others to push themselves creatively. A true professional, with an abundance of experience.

She hits the ground running when faced with any challenge (and there have been quite a few) and always enters the room beaming, rolling up her sleeves with the most optimistic work ethic, determined to bring everyone together to get the job done.

You’ve only got to glance at Jenny’s portfolio to get a glimpse of her capabilities, and the level of skills she brings to every project she’s been a part of.

Richard Moynihan
Head of Digital Formats & Visual Journalism, BBC News

Jen's brilliant. I'd happily recommend her to anyone looking for a reliable,
fast-working, creative illustrator who immediately gets briefs and comes back with something even better than expected.

She's great - a real joy to work with - and I hope our paths cross again.

Hugo Pickford-Wardle
Product Lead, Vogue Business

Creating a new brand for Vogue is like winning the world cup for a designer - And Jenny has the level of design talent you would expect from an achievement like it.

As well as providing the Art Direction Jenny led the development of the Visual Storytelling on the title, and bought the title to life with her visuals.

However, none of that is why you want to work with Jenny. You want to work with her because of her attitude, comedy and personality. If you do want to work with her, you'll have to fight me for the privilege!

Beta Yee
Lead Product Designer, BBC News

Jen is a rare bird. She is one of the best creatives I’ve had the pleasure to work with. Adaptable, agile, and wildly imaginative. She has no fear in tackling tough briefs with style and grace. I’ve been very lucky to have worked with her and I hope to work with her again very soon.

Matthew Boulton
Design Director, Broadcasting, BBC News

Just a pleasure to work with, super talented & a real team player - can't recommend highly enough!

Tom Finn
News Editor, Visual Journalism, BBC News

I've worked with Jenny on a series of impactful visual journalism stories for BBC News online. Her design work is deeply creative and impactful.

It has elevated the articles we've written, helping them cut through a busy front page of the website, and also to engage younger and underserved audiences on topics from elections to conflicts.

Jenny is a great collaborator and I've had several creative back-and-forths where I've learnt a lot about design thanks to Jenny.

Kirsty Butler
Head of Creative, Sweaty Betty

Jen was a fantastic support to me and my growing team at Sweaty Betty.

A super star designer, Jen hit the ground running and adapted very quickly to a fast-growth environment, working on many of our Social ads and videos.

Jen went above and beyond and was really good fun to have in the team.
I would not hesitate to recommend her!

Mark Bryson
Design Director, Digital , BBC News Visual & Data Journalism

I highly recommend Jenny, she is a gifted designer, sharp, likeable, a great communicator who can quickly solve complex design challenges with genuine creative flair.

Most recently I have worked with Jenny to explore how we might convey the BBC Verify brand in story promotion spaces across platforms - and she has been absolutely smashing it.

James Finch
Lead Designer, Liberty London

I recently had the pleasure of working with Jenny and I would totally recommend her.

She is an absolute pleasure to work with, her design and email development work is excellent, and to top it all she’s a great communicator.

A true professional with bags of creativity, anyone hiring her will see what I mean.

Stephen Healy
Group Brand Manager, New Look

The most talented, inspirational designer, leader and colleague I've come across in our field. Jenny is outstanding and a real pleasure to work with.

Brady Collins
CEO, Arley Foods

Jenny is a great designer and overall Team Member.
She adds a huge amount both creatively and culturally and I recommend her highly.

Stephen K Hall
Consultant Creative Director, New Look

Jenny has energy, a great positive attitude, does not shy away from asking why, not scared to jump in to get the job done.

She gets the whole of her digital team motivated and involved in the process, whilst not afraid of be hands on coming up with ideas and high level stunningly creative visuals and solutions. 

Jenny is fully integrated and inspires her team with her understanding of graphic design, web and UX.

Sally Heath Minto
Co-founder of Revolution Beauty

Jen is an absolute creative superstar and a joy to have in the team.

This is the second time we’ve worked together, most recently for 4 months supporting the relaunch of our website. Jen has so much vision and talent to deliver on any project, one of the best in digital design, but I’d like to call out her exceptional team-working and good humour too. She left our team skilled up and energised to continue what she had set up.

A rare talent indeed.

Sue Vágó
Global Director of Design, Condé Nast

Jenny is a talented and genuinely creative designer. She has the ability to work in ambiguous, fast paced and changing landscapes, whilst delivering beautiful expressions of a brand from concept through to live products and iterations.

She is highly collaborative and brings the whole team on the design discovery journey. Jen is able to see the big picture and design holistically for multi-platform experiences.

She is a delight to work with, and brings real creativity and
vision to her design work.

Elizabeth .C.Waight
Author, Photographer, Museum Educator.

Jenny is a phenomenal illustrator whose imaginative work has enhanced my children's books, adding new layers of meaning to the stories and truly bringing them to life.

Readers of all ages have commented on the WOW factor of her illustrations. When I had no specific vision for a particular image, she would send through her own ideas, which blew me away every time.

Equally, when I had a specific goal for an illustration, she worked closely with me, often producing various options until we found exactly what I was looking for. She was hugely patient with my demands and never once failed to deliver.

I honestly cannot recommend her enough. Thank you, Jenny, you're a superstar!

Aled John
Head Of Business Development, Condé Nast

Jenny is that rare breed - a design leader who art directs, works multi-platform and consistently creates standout visuals that grab your attention
(plus she can code too).

Jenny forged the visual direction of Vogue Business and was a joy to work with.

Laura Lechevalier
Marketing Director, Arley Foods

I have been working with Jenny on a couple of projects and I have been amazed by the quality of her work.
Jenny is a very talented Creative Director.

From designing adverts to building a stand for trade shows that reflects our brand values and mission, Jenny’s work at Arley Foods has been impeccable.

Jenny is also a fantastic team player who listens to others and is always willing to go the extra mile to support her colleagues.
As a marketer, she makes my job very easy. She does a great work on helping to build the brand and brings so much creativity to the table.
Jenny is basically the dream of every marketer.

Billy Tennent
Global Art Director, WGSN

Jenny was a key member of my creative team at WGSN.
She consistently produced innovative and on-brand client-facing design work, marketing and ECRM material. It was a joy to work with her and her "can do" attitude would make her an asset to any design department.

Sam Hamrebtan
Nutritionist & Chef || Food Educator

Jenny is one of the most talented Creative Directors I have ever had the pleasure of working with. Able to turn her hand to anything, she has a breadth of experience that allows her to create work that is fun, intuitive and smart. A typography whizz, she has an ability to make even the simplest things stunning. It helps that she is also incredibly fun to work with!

Theba Marando
UX Manager, WGSN

Jenny and I worked on the redesign of several websites, mobile applications and concept work for future products for WGSN. She has a great aptitude for aesthetics, an acute eye for detail and ability to rationalise information from conflicting directions into neat and efficient solutions that meet the business and users’ needs. 

Her management of internal work, from concepts to final output was excellent and her infectious, can-do attitude would add value to any creative department. Easily one of the best designers I have worked with.

Andrew Harris
Design Manager, WGSN

I’ve had the pleasure in working with and managing Jenny for the last 8 years. During that time, I couldn’t of wished for a better Designer than her. 

She has a fantastic eye for design, but what put her above the rest, is that she delivers fantastic designs, every time! So for that alone, Jenny will be sorely missed.

Jenny gets on with everyone - and always has a positive outlook. 
It’s been an absolute pleasure Jenny!!!

Wishing you the very best of luck.

Liam Price
Ecom Director, L.K.Bennett

I had the pleasure of working with Jen when she freelanced at LKB, covering our lead digital designer vacancy. Jen quickly became an integral member of the team leading on new creative concepts for Black Friday, end of season sale, while balancing the demands of BAU and managing a more junior freelance designer.

Jen has the rare balance of creativity, commercial awareness and technical understanding with impeccably high standards.

I’d highly recommend Jen and look forward to working together again in the future.